McDonald’s dips toe In blogging waters
Categorised under: Intranets, Weblogs
Kevin Newcomb reports on McDonald’s piloting of corporate blogging (within the organisation). To quote:
While the McDonald’s Corporation has not jumped headfirst into blogging, it certainly is further along the path of acceptance than many companies of its size.
Last week, the company began an internal program that introduced corporate blogs, available only on the corporate intranet, behind the firewall. While this is seen as a small first step, it’s an important one in a company the size of McDonald’s, said Steve Wilson, senior director of global Web communications for McDonalds. Wilson spoke to a crowd of bloggers and curious marketing folk at Monday’s BlogOn social media summit in New York.
[Thanks to Toby Ward.]
James Robertson is the Managing Director of 