Making decisions about user research
Categorised under: Usability & user-centered design
Donna Spencer has written a post on making decisions about user research, in which she introduces a nice model to help the organisation understand when to conduct user research. To quote:
Importance to the business: Just how important is the project/application in meeting organisational/business goals?
Importance to users: What will happen to users if you mess up. Will they be harmed, or will they just go elsewhere?
$$: How much is the project going to cost? (i.e. how much will be wasted if you mess up)
Tags: user research
James Robertson is the Managing Director of