Is tagging a disruptive innovation?
Categorised under: Information architecture
Joe Lamantia has written an article that asks the question: is tagging a disruptive innovation? To quote:
Thus, I don’t think the Hype Cycle comparison holds. In simple financial terms, I’m not aware of anyone making or losing substantial amounts of money specifically in relation to tagging. For many reasons, tagging has not yet emerged – and may never emerge – as a category of technology investment and activity for businesses.
James Robertson is the Managing Director of