Intranet offers bright future for internal communicators

Written by James Robertson, published June 22, 2009

Categorised under: Intranets

Gerry McGovern has written about the role of internal communicators re: intranets. To quote:

Giving control of an intranet to a traditional communicator is a bit like giving a pub to an alcoholic. It’s happy days. There’s so much to publish. All the stuff they never read offline can go on the intranet. The homepage can be covered with news because the communicator with a hammer will see nails everywhere that need to be hammered home. And of course the intranet can reach everybody (in theory, at least), not like those magazines, brochures and flyers.

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