Intranet folk have many different titles

Written by , published March 11th, 2013

Categorised under: Intranets

I’ve just closed the application process to join the Advisory Panel for my upcoming book. I’m now working through the list, whittling 50+ entries down to the chosen 30. More on this to come…

In the meantime, one thing that was interesting was the diversity of job titles. These are the different titles used by the applicants, all of which refer to people managing or running intranets (in alphabetic order):

  • Application Developer
  • Business Lead, Employee Portal
  • Communication Specialist (Intranet)
  • Consumer Portal Project Manager
  • Coordinator Online Services
  • Digital Productivity
  • Digital Workplace Manager
  • Director, Global Intranet
  • Group Collaboration and Intranet Manager
  • Head of Internal Channel Communications
  • Internal Communication Specialist/Central Web Master
  • Intranet and Knowledge Manager
  • Intranet Consultant
  • Intranet Content Admin
  • Intranet Coordinator
  • Intranet Editor
  • Intranet functional CoE
  • Intranet Manager
  • Intranet Officer
  • Intranet Project Coordinator
  • Intranet Project Lead
  • Intranet Specialist
  • IT Manager
  • IT project manager (SharePoint)
  • KM Systems Manager
  • Knowledge Management Consultant
  • Knowledge Management Manager
  • Knowledge Management, Multimedia and Web Officer
  • Knowledge Manager
  • Manager Internal Communication
  • Manager of Web Technology
  • National ICT Manager
  • Online Communications Manager
  • Organization developer
  • Portal Program Manager
  • Project Manager
  • Senior Manager, Intranet Initiatives
  • Senior Manager, Online Communications
  • Senior Specialist Knowledge Management
  • Senior Web Communications Manager
  • Sr. Intranet Manager
  • Systems Administrator
  • Training & Technology Analyst
  • UX Lead
  • Web manager
  • Web Master
  • Web Producer, Employee Communications

That’s quite a list! If there’s a clear pattern, it eludes me …

What this list does show is the many ways that intranets are owned, managed and run. Teams sit in communications, IT, knowledge management or elsewhere. Jobs are either very senior (director) or more junior (coordinator?).

For the record, we’ve often said: we don’t care who owns the intranet, as long as they’ve got the right skills and focus.

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  1. Zeb A. commented on March 12th, 2013

    I think a lot of the time a job title is influenced by the perceptions of the people who are making the decision on WHAT the job title is. I know that when I suggested “Intranet Manager” as a job title (the initial one was not in the least bit reflective of what my role would be for the organisation) the reaction was “You’re not a manager since you don’t manage people.” The idea of managing business activities didn’t even enter the thinking here. Only the job role of BEING a manager. We’ve got a long way to go before we’re properly understood.

  2. Marc Ryan commented on March 13th, 2013

    Nice list which I am sure will grow in time. I went from being an Intranet Manager to being an Intranet Coordinator when changing jobs a few years ago. It was the same role and responsibility though – just a different job title.

    All these titles does make it harder when looking for jobs though.

  3. @Zeb – Yes, the whole “manager” element can be problematic in organisations. It seems HR thinks that only people are managed, not intranets!

  4. @Marc, the differing titles certainly makes the job market for intranet folk much more fragmented and difficult, for both potential employer and employee…

    I think it’s also reflected in the overall size of the intranet community/industry.

    There are a bunch of folk who have clear and consistent job titles, such as: Internal communicators, librarians, Oracle DBAs, website developers, etc, etc. These people are easy to find in organisations, and naturally gather together in like-minded groups. Conferences for these folks are typically huge, 1,000-30,000 at a single event.

    In comparison, the many job titles that intranets fall under make it much harder for people to clearly self-identify, gather into communities, or attend big conferences.

    This is why the LinkedIn groups, etc are so important, as they help to make visible who’s in the space…

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  1. By Intranet Lounge on March 12, 2013 at 6:30 am

    Intranet folk have many different titles – James Robertson…

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