Improving your first page of search results
Categorised under: Search tools
Gerry McGovern has written about improving your first page of search results. To quote:
“Search is now normal behavior. What do we do about that?” is the to-the-point title of an excellent study of search behavior on the UK Open University website. Among the many practical recommendations it gives is to focus attention on the first page of search results for your customers’ most important search words most important search words.
James Robertson is the Managing Director of 