Implementing enterprise micro-messaging with yammer at Océ
Categorised under: Collaboration, Enterprise 2.0
Bill Ives reports on the use of Yammer at Océ. To quote:
The low barrier to entry helped expand the number of users. The intuitive and attractive interface also helped. Samuel said that there were only about 15 to 20 people using Twitter in the company when he introduced Yammer. Now there are over 250 Yammer users. This usage has also increased the number of Twitter users. Some people had been reluctant to use Twitter because of its public nature. After they saw the value from Yammer, they extended their micro-messaging to the Web with Twitter. Yammer gave them a secure and walled place to first try micro-messaging and see its value. Samuel said he has seen the same migration with blogging, as people have started a blog inside Océ and then added an external facing one.
(I met Samuel at Océ when I was in Holland at the beginning of the year, and they’re definitely doing some great stuff. An organisation to watch regarding intranets.)
Tags: Enterprise 2.0, twitter, yammer
James Robertson is the Managing Director of 
2 Comments:
Thanks for the mention, James! I hope we can participate in the Intranet Innovation award next year.
I can confirm they are a great co to watch re intranets. I’ve been there and worked with them – a little!
They are very innovative, know how to leverage their time and energy to get interesting results from what is sometimes a minimal investment.
Good example for us all.