How to write a corporate Twitter strategy (…and here’s one I made earlier)
Categorised under: Conferences & presentations, Enterprise 2.0
Neil Williams has published a complete corporate Twitter strategy, developed for the Cabinet Office in the UK. To quote:
You might think a 20-page strategy a bit over the top for a tool like Twitter.
After all, microblogging is a low-barrier to entry, low-risk and low-resource channel relative to other corporate communications overheads like a blog or printed newsletter. And the pioneers in corporate use of Twitter by central government (see No 10, CLG and FCO) all started as low-profile experiments and grew organically into what they are today.
Tags: governance, policy, social media, twitter
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