Google details results of eye tracking study
Categorised under: Search tools, Usability & user-centered design
ReadWriteWeb reports on the results of a Google eye tracking study into search. To quote:
Google posted an update about its eye tracking usability studies today. Most of the results are not exactly groundbreaking. It is, for example, no surprise that most users only scan the first couple of search results. Indeed, most Google users don’t seem to scan much further than the second result. There are, however, some interesting nuggets of information in this post about how Google uses this data to study every aspect of its search results page.
Tags: eye tracking, usability
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