Evangelising usability: Change your strategy at the halfway point
Categorised under: Usability & user-centered design
Jakob Nielsen has written an article on strategies for evangelising usability within an organisation. To quote:
Paradoxically, the more successful you are at evangelizing usability in your organization, the higher the likelihood that you’ll have to change your strategy. The approach that takes your company from miserable usability to decent design is not the one you’ll need to get from good to great.
A company progresses through a series of maturity levels as usability becomes more widely accepted in the organization and more tightly integrated with the development process. If you are the company’s leading user advocate or usability manager, one of your main jobs is to prod the company to the next level.
As usual, there’s an emphasis on usability testing to the exclusion of almost every other activity (such as user research, IA, design, etc). Otherwise, this is a reasonable article…
James Robertson is the Managing Director of 