Environment Agency: Personas Pack
Categorised under: Intranets
The winners of the inaugural Intranet Innovation Awards were announced in November 2007. As it turned out, I was able to hand over most of the trophies in person as part of my recent Europe/US trip, which was wonderful. It also gave me a chance to record interviews with a number of the winning teams, and the first of these is now finished.
This is a video interview with the Gold Award winning team from Environment Agency (UK), sharing details on their remarkable “personas pack”. The 7.5 minute video will share:
- creating the personas
- why personas?
- packaging the personas
- using the personas
- lessons learnt
(For full details on this award winning work, obtain a copy of the Intranet Innovations 2007 report.)
James Robertson is the Managing Director of 