Enterprise 2.0: the nature of the firm
Categorised under: Enterprise 2.0
ReadWriteWeb have written about enterprise 2.0 and changes to organisations. To quote:
Enterprises are all about secrecy, structure and control. Social Media is exactly the opposite. Secrecy, structure and control have served real needs for a long time, they work. When the irresistible force of social media hits the immovable force of a traditional enterprise, it makes a loud noise. The strategies are not obvious. “We will make social media technology bend to our rules” will lose a lot of the real value. “Blow up all the rule books, let self-organizing networks evolve” may work out brilliantly, or it may blow up catastrophically; the risks are unlikely to be easily contemplated by existing management and investors.
Tags: Enterprise 2.0
James Robertson is the Managing Director of 