Two major trends are affecting how intranets are used to communicate to, and connect with, staff.
The first is the move by internal communications teams away from just top-down corporate communications to two-way communication and dialogue.
The second is the rise of collaborative and social tools, which promise to transform how staff find each other, connect, and work together.
Both of these trends have driven the adoption of increasingly sophisticated collaboration tools, including team sites, blogs, wikis, microblogging and rich staff profiles.
While the benefits of these tools are already being seen among early adopters, their power and functionality makes adoption a non-trivial task.
Significant communication, education and change management is required to get staff up to speed with these often unfamiliar tools.
There is, however, a ‘low-hanging fruit’ that has been overlooked on many intranets: commenting on news.
Simple to implement and easy to use, commenting on news delivers many of the desired cultural benefits with less effort than more complex tools.
[September article, read the full article]