Don’t expect CMS consolidation in 2009
Categorised under: Content management
Janus Boye argues that CMS consolidation won’t happen in 2009. To quote:
I don’t have enough insights into the North American web content management (WCM) marketplace to comment on local marketplace dynamics “over there”, but for the European marketplace, I don’t expect any significant consolidation among CMS vendors and CMS products.
I agree with Janus on this one. In Australia at least, there are a good number of vendors who have 100+ or even 300+ customers. That’s a fair bit of maintenance fees that they are getting each and every year, and pretty much guarantees that they’ll be around for the medium-term, even if they aren’t growing strongly.
It’s also very messy to merge CMS vendors, as their technology stack and architectures will be completely different. Basically one has to die for the other to live, which is not a very attractive option for the losing party. What we are seeing is more mergers between web agencies and CMS vendors, which potentially makes more sense.
Either way, the marketplace isn’t getting any simpler.
James Robertson is the Managing Director of 