Categorised under: Intranets
Mark Morrell asks: do intranet banners work or are they just litter? To quote:
Selective attention is a widely recognised behaviour on the web backed up by reams of usability evidence. Selective attention is what web users quickly develop from browsing around web pages – it basically means that they learn to ignore adverts and content that looks like adverts.
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James Robertson is the Managing Director of Step Two Designs, the global thought leaders on intranets, headquartered in Sydney, Australia. James is the author of What every intranet team should know and Designing intranets: creating sites that work. He has keynoted conferences around the globe. (Email James or follow him on Twitter: @s2d_jamesr)
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