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Digital Workplace Trends 2012

Written by , published December 21st, 2011

Categorised under: Enterprise 2.0, Intranets

Our good friend and fellow intranet expert Jane McConnell, of NetStrategy/JMC, has just published the Digital Workplace Trends 2012 report. This is a unique view of the current state of intranets globally, and their future direction.

With a focus on the “digital workplace”, the report has a usefully broad view of the internal environment within organisations. As Jane explains:

NetStrategy/JMC and a number of other organizations use the term “digital workplace” to convey the sense of an eco-system of enterprise platforms and services that enable people to work, collaborate, communicate, develop services and products, and better serve customers.

The focus of this report is primarily the internal digital workplace as it is used by the workforce, although today internal and external digital channels are partially converging in areas such as customer service, team and community workspaces, and social networking.

Drawing on 456 participating organisations, the report is packed with gems and insights, such as:

The social dimension of the digital workplace is expanding as more organizations are experi- menting with social tools.The percentage of organizations that have some form of social me- dia somewhere in their organizations increased by 10 percentage points from 2010 to 2011.

However, the percentage of organizations that assessed the social deployment as “enterprise- wide” did not increase.This is true for the leadership class as well as for the other organiza- tions.

Forty percent of leadership class organizations are not satisfied with their search configuration and results. Dissatisfaction is higher for the other organizations and is over 50 percent .

In 2011, only seven percent of organizations considered mobile a high priority and made significant investments in mobile services for the workforce.

It looks like mobile solutions for the internal workforce will ramp up in the next year, as over 30 percent consider it to be impor tant and have made “some investment”.

These are just a handful of the invaluable findings in the 158 report, with graphs and key figures highlighting points throughout.

This is a must-have report for all intranet teams planing their future. Survey participants will already be receiving their complementary copy, and for the rest, it can be purchased from the Digital Workplace Trends site.

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