Design really does matter
Categorised under: Information architecture, Interface design
Sean Carton writes about the value of good design when it comes to websites, particularly focusing on both appearance and information architecture. He explores attitudes and approaches, and presents a very interesting piece of recent research:
Over 2,600 people participated in a study that asked them to rank and comment on the credibility of Web sites. People were randomly assigned two sites in any of 10 different categories, then asked to concentrate on whether they found the sites credible. Results were initially astounding, though not at all for those who recognize the value of design.
Overall, the two most important factors consumers indicated when trying to determine whether a site was “credible” were: “Design Look” (46.1 percent) and “Information Design/Structure” (28.5 percent). “Name Recognition and Reputation” trailed at 14.1 percent. “Identity of Site Operator” accounted for 8.8 percent of the credibility measure.
[Thanks to IDblog.]
James Robertson is the Managing Director of 