Microblogging inside an organisation provides staff with the ability to post short messages to everyone in the organisation or a select group. A variety of online tools can be used, for example Yammer, SocialText or an internally built solution.
Deploying microblogging involves more than understanding the technology, because it is really about providing opportunities for conversations between staff. The content of microblogging messages can vary widely, from accounts of what staff are working on, and questions for other staff, to updates about products, projects or situations.
The growth in microblogging is a relatively recent phenomenon and its success within organisations varies greatly. Where it has been successful, microblogging has been able to better connect staff, break down hierarchical structures and improve the sense of belonging felt by staff.
As with many of the social media tools, there is an impact on the intranet, particularly on communication channels and siloing of information. This article outlines:
- strategic considerations
- practicalities on how to set up microblogging
- how to drive adoption
Microblogging is a quick informal channel people can subscribe to with a low time commitment. It goes beyond Twitter-style 140-character comments but it is less structured and time-consuming than blogging. Ease of use and high levels of engagement make this a powerful tool to complement any intranet.
(July article by Catherine Grenfell, read the full article)