Death of keywords
Categorised under: Information architecture, Search tools, Web development
Danny Sullivan from Search Engine Watch reports on the death of meta tags. To quote:
Now supported by only one major crawler-based search engine — Inktomi — the value of adding meta keywords tags to pages seems little worth the time. In my opinion, the meta keywords tag is dead, dead, dead. And like Andrew, good riddance, I say!
To me, this really highlights the challenges (futility?) of the so-called “semantic web”, where everything describes itself, cross-linking happens automatically and accurately, and search engines only return useful results…
If we can’t get even simple keywords tags to work in practice, what hope is there for RDF, and the rest?
[Thanks to IDblog.]
James Robertson is the Managing Director of