Content value analysis for intranets part 2 – a methodology
Categorised under: Intranets
Patrick Walsh has outlined a methodology for a content value analysis of intranets. To quote:
You will also need to record each page visited and the details of the assessment (I’m putting together a form that I am intending to use myself, if you want a copy please post a comment). Then you need to analyse the results and look for patterns. This part is vital. Do it well and it will provide incontrovertable evidence of the content value. You can go down the route of calculating the standard deviation , which will give you a predicted range of results, but in most cases an average figure presented as a percentage will be more than sufficient. Percentages are great – if you can say that on average 48.9% of a site’s content sucks then you are more likely to be believed.