CMS business case
Categorised under: Content management, Metrics & ROI
Seth Gottlieb has written a post on creating a CMS business case. To quote:
In my opinion, the business case discussion should be around the content itself – not the technology used to manage it. This is a difficult conversation to have for a number of reasons. First of all, the human effort required to manage content (no matter what tools you have), while very costly, does not have a big spending event that triggers an ROI conversation. The expenditures from managing content (or the cost of not managing it) happens in drips and drops but it can really bleed a company. Secondly, there is a misperception that all content is good and worth managing.
James Robertson is the Managing Director of 