Column Two

Ross Dawson shares 8 principles for piloting enterprise 2.0. To quote: Pilots often establish the tone for how broader initiatives are received across the organization. Stories – both positive and negative – about the success of pilots often filter out very widely. A successful pilot can easily take a life ...

Christy Schoon writes about the difference between participation and adoption when it comes to enterprise 2.0. To quote: These days in the Enterprise 2.0 world everyone talks about adoption. Adoption is important if you are going to see business results (more to come in future blog post about adoption ...

James Dellow has written a piece on the nonsense of Enterprise 2.0, pulling together a range of discussions on the topic. To quote: The nonsense paper was interesting because it helped to reveal some truth about why information management projects dressed up as knowledge management often failed to live up ...

Andrew McAfee writes about a recent survey into web 2.0 and enterprise 2.0. To quote: Internal uses are more popular and powerful than external ones. Adoption rates were highest for internal uses than either customer or partner one. Across all industries and geographies, the percentage of adopters reporting measurable benefits ...

Yuri Alkin writes about the confusion surrounding enterprise 2.0. To quote: Although 2.0 memes are everywhere, hardly any of them have generated as much controversy as Enterprise 2.0 (a.k.a. E2.0). Introduced by Andrew McAfee in 2006 and later expanded by others, the term seemed to be a slam dunk for ...

Andrew McAfee has written a post on enterprise 2.0, version 2.0. To quote: I’m not satisfied with my earlier definition of Enterprise 2.0, so let’s propose a refinement (I’m sorry if this feels a bit pedantic, but clear constructs are important to academics):

ReadWriteWeb has written about enterprise 2.0 pricing models. To quote: Volume-discount pricing structures are simple, tried, and true. So, why aren't they efficient? The reason is because of where returns on investment (ROIs) are located. Enterprise social computing offerings provide increasing marginal productivity as they scale, at both the individual ...

Continuing my discussions about practical approaches to enterprise 2.0, I've been observing and thinking about a range of adoption patterns. Like any new technology, there are many successes, and at least as many failures. For organisations looking to benefit from enterprise 2.0, we obviously want successes. From where I stand, ...