Best new way to make an internal sale
Categorised under: Intranets
Seth Godin talks about using video to make a business case. To quote:
How do you get your boss to approve something, the customer service people to understand the pain a system is causing or the folks in engineering to see things your way?
Powerpoint was invented for this precise function, and we all know what’s become of that.
Here’s a new way that’s extraordinarily effective: Make a video.
I’d love to see intranet teams use video in this way, making videos of staff needs and frustrations. This would be a tremendously effective of bringing emotion into the business case.
Tags: business case
James Robertson is the Managing Director of 