Are content managers ready for personalization?
Categorised under: Content management
Seth Gottleib asks: are content managers ready for personalization? To quote:
It is easy to get excited by this functionality. But then you think of the difficulty your average organization has with even the basic aspects of content production and you wonder if they ready for these tools. How can you do an A/B test if getting someone to write option “A” is a struggle and option “B” would be a miracle? Of course, not all companies suffer from these issues. The more sophisticated publishers and eCommerce companies have been doing these advanced site management activities even when the technology stood in their way, much less facilitated them. But your average marketing site is still in the dark ages when it comes to managing content.
James Robertson is the Managing Director of 