Actual benefits from enterprise 2.0
Andrew McAfee writes of an example of benefits from enterprise 2.0, as provided by one of his business students. To quote:
The comment had come from a low-level marketing manager located in a satellite office. In his remarks submitted to the CEO’s blog, the marketing manager openly questioned Chemco’s sacred cow - its ability to wring costs out of a process and to successfully operate an ultra-lean efficient organization. Specifically, he questioned the importance of one of the company’s favorite metrics (something they are extremely proud of); I’ll call it Metric A.
(This is also a great example of the power of simple storytelling, much more engaging and powerful than numbers.)
Posted by jamesr on April 23, 2008 11:37 AM
Categories: Enterprise 2.0
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