Some general questions (and answers) about site search analytics
Louis Rosenfeld has written an article on site search analytics. To quote:
Knowing what keywords users enter to search in Google, Yahoo! or other web-wide search engines to reach your site is incredibly valuable. It also enables you to fine-tune a keyword ad campaign; perhaps, a campaign that could be designed specifically to draw visitors to your site accordingly. Once users reach your site, however, their needs often change. For many who search the web, the process unfolds in two stages: First, they figure out which site might have the answer to their query. Second, they search within that site for the answer. Because users’ information needs have changed, the data from these two stages of search will necessarily vary. SSA will help you do a better job with that second stage.
Posted by jamesr on March 07, 2008 05:00 PM
Categories: Search tools
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