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BT web 2.0 adoption case study

Richard Dennison has written about the adoption of web 2.0 at BT. To quote:

The power of social software is undeniable in the free, anarchic world of the global internet. But what happens when you bring these tools into the constrained, policy-driven, risk-averse world of the corporate intranet where the user population is small, where expressing oneself as an individual and on a personal level can feel threatening, and where management is watching your every move? Well, that’s just what one of the world’s leading providers of communications solutions, BT, has chosen to do. Richard Dennison, BT’s Internal Programme Manager, tells the story.

[Thanks to Alex Manchester.]

Posted by jamesr on January 15, 2008 06:20 AM
Categories: Enterprise 2.0, Intranets