October 13, 2007

Usability tools podcast: are there users who always search?

Jared Spool and Christine Perfetti have published a podcast on the question: are there users who always search? To quote:

In the design world, there's always been an assumption that some users demonstrate "search-dominant" tendencies by going right to the search engine when they first visit a web site looking for content. But back in 2000, UIE made a groundbreaking claim that blew away the web design world. From our research, we concluded that users aren't search dominant. A few years back, I wrote the article, Are There Users Who Always Search?, and have received tons of questions about the findings ever since.

Posted by jamesr on October 13, 2007 06:34 PM
Categories: Information architecture, Usability & user-centered design

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