Demystifying data analysis
Rachel Hinman has written an article on data analysis, in the context of user-centred design. To quote:
I always get a little miffed when I hear user-experience folk describe their data analysis process as looking for "a-ha moments." It seems like an evasive answer to a simple process question. But more importantly, it leaves one with the impression that coming up with research insights is an experience of epiphany, like Newton sitting under the apple tree discovering gravity.
Posted by jamesr on September 13, 2007 06:39 PM
Categories: Usability & user-centered design
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