An introduction to Split A/B testing
Lisa Halabi has written a brief introduction to A/B testing. To quote:
Following on from any website usability study a number of usability problems are usually found. There can often be debate within any organisation as to the best solution for each problem, with no one really knowing the optimal solution. Rather than letting the person that shouts the loudest get his or her own way, a better solution can be to test two solutions in a live environment. Whichever performs the best is clearly the superior solution. Welcome to split A/B testing!
Posted by jamesr on August 22, 2007 04:05 PM
Categories: Usability & user-centered design
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