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Using research to end visual design debates

Nick Myers has written an article on research underpinning good design. To quote:

If you've ever had to present visual design to a group, you probably have your own collection of similar horror stories. But why is it that a group of otherwise level-headed adults can't seem to have a productive meeting about visual design? The short answer is that in the absence of clear context about what they are evaluating, most people don't know how to objectively evaluate visual design, so they rely instead on subjective intuition.

Posted by jamesr on August 11, 2007 05:27 PM
Categories: Usability & user-centered design