June 07, 2007

Expensive things must look advanced

Oscar Berg has written an item commenting that expensive things must look advanced. To quote:

I know this by now - simplicity does not sell. Of course, most users like simple and easy to use applications once they start using them. But before they start using it, someone probably has to pay a lot for it. And it needs to be advanced (complex) if that someone is going to buy it. It is as simple as that.

Posted by jamesr on June 07, 2007 03:27 PM
Categories: Usability & user-centered design

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