An accountant’s advice in making the business case for enterprise 2.0
Categorised under: Enterprise 2.0, Metrics & ROI
Bill Ives highlights a report on creating a business case for web 2.0 and enterprise 2.0. To quote:
While measuring return on investment on many enterprise 2.0 initiatives can be difficult, it is also very useful for a variety of reasons. The business case should ensure that the success measures are in line with the enterprise’s overall business strategy. Consideration of the costs and benefits are essential in order to make sure the initiative is successful and delivers what is needed. It can also provide concrete evidence of the value to support further investment.
Tags: business cases, Enterprise 2.0
James Robertson is the Managing Director of 