A curious case of enterprise 2.0
Categorised under: Enterprise 2.0
Yuri Alkin writes about the confusion surrounding enterprise 2.0. To quote:
Although 2.0 memes are everywhere, hardly any of them have generated as much controversy as Enterprise 2.0 (a.k.a. E2.0). Introduced by Andrew McAfee in 2006 and later expanded by others, the term seemed to be a slam dunk for a while. Forward-looking and fresh, it was (and still is) about application of social software and corresponding approaches in business. However, somewhere along the way something didn’t go quite right. Today, almost three years after the term’s introduction, there is more confusion about it than there was two years ago. Heated terminology discussions keep going on. Key players are on the quest to find and articulate ROI. And most curiously of all, many business decision makers who decide to dive into the E2.0 sea, often come back more confused than they were before taking that dive.
Tags: Enterprise 2.0
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