2007 to 2008 social technographic data indicates increase In adoption
Categorised under: Enterprise 2.0
Jeremiah Owyang reports on the recent Social Technographic survey from Forrester, looking at behaviour amongst the US general population. To quote:
He points out that inactives (people that cannot be reached through social technologies) has reduced from 44% to 25%. This means that three fourths of the US online users is touched by social technologies. Also note that more people who consume this content has increased from 48% to 69%.
I think this type of information is interesting, but shouldn’t be blown out of proportion. This is just one survey of modest size in the US. Every organisation has it’s own unique audience, and as Jermiah highlights, specific research should be conducted before making concrete decisions.
Tags: Enterprise 2.0, social networking
James Robertson is the Managing Director of 