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12 rules for bringing ‘social’ to your business

Written by James Robertson, published July 21, 2009

Categorised under: Collaboration, Enterprise 2.0

Dion Hinchcliffe has written a post outlining 12 rules for bringing ‘social’ to your business. To quote:

But for most of us to really get strategic value from social business, we’ll need to understand the ground rules. In other words, let’s ask and answer the tough questions in making this transition:

Are social business activities generally better than non-social business activities?

How does having a social business help the bottom line and the long-term health of an organization?

What, in the end, does “taking a business social” really mean?

[Thanks to Bill Ives.]

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2 Comments:

  1. Bill Ives commented on July 22nd, 2009

    Thanks for mentioning this. I am hearing more and more that it is the people issues more than the technology. While that has always been the case, it seems even more the situation now as the tools gets simpler and work gets more transparent. Bill

  2. Janet Kuntz commented on July 23rd, 2009

    I’ve just finished reading a good article by Gaurav Mishra: The 4 C’s social media framework http://bit.ly/3LZdLv, where the 4 C’s refer to Content, Collaboration, Community and Collective Intelligence – an easy way to link social media to business objectives. It definitely helps frame the question of “What, in the end, does “taking a business social” really mean?”