This section outlines The CMS Lifecycle, a simple model for the overall process of developing and
managing a content management system (CMS).
We have developed this model as part of our commitment to providing insight, structure, and support
for all aspects of content management.
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Goals & Requirements
The need for a content management system is identified, and the overall business goals are determines.
A comprehensive requirements process then identifies the specific business needs that must be met by
the CMS.
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Evaluation & Selection
Once the business requirements have been identified, research is conducted to find products that will
meet these needs.
This evaluation process normally ends in an open tender for a CMS vendor and product.
This phase is complete when all legal and contract details have been finalised, and a CMS is purchased.
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Development & Deployment
With the purchase of a CMS, work now begins on the development of a tailored solution for the business.
This includes establishing the IT infrastructure, conducting training, information architecture and
usability.
By the end of this phase, the full range of CMS issues has been addressed: technology, people &
processes.
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Growth & Expansion
Once the project phases have been completed, a structure is put in place for the ongoing management of
the CMS.
The CMS is then progressively rolled-out to the rest of the business, and to encompass the complete
range of content.
This is a "make or break" phase in the lifecycle. If it is successful, the "fully integrated" phase is
reached.
If the CMS is not sufficiently supported and evangelised at this point, there is a danger that it will
languish.
Without business support, CMS usage will fall, content will become out of date, and the CMS will be
effectively "moth-balled".
At this point, the project has failed, and the CMS Lifecycle starts again from the start (requirements,
through to purchase and deployment).
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Fully Integrated
This is the end goal of a content management project.
The CMS is now a normal of daily business operations, and is fully integrated into the organisation.
The CMS meets all business goals, and is supported by effective people & processes.
Furthermore, a strategy of "continuous improvement" ensures that the CMS evolves in step with business
directions and strategies.
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