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Our name is a little different from most, and we have often been asked about its meaning. This page has been written to give some insight into the concepts and history that underpins the name "Step Two Designs".

It all starts with the motto: "beyond the idea". Coming up with new ideas is easy. The real challenge is putting these ideas into action, and harder yet, obtaining the desired outcomes.

So to the name Step Two Designs: step one is the idea; step two is "beyond the idea", putting concepts into practice.

This philosophy is reflected throughout everything that we do. For example, when we identified that organisations needed assistance with selecting a CMS, we did more than just write articles, we created the Content Management Requirements Toolkit, which is designed to give detailed real-life ideas that can be used immediately.

Similarly in the field of intranets. Beyond publishing what is perhaps the single most comprehensive collection of practical intranet articles, we created the Intranet Roadmap. This gives a realistic project plan that can be used as the basis for any intranet design (or redesign) project.

Our consulting is also focused on helping our clients gain their desired outcomes. This involves going beyond just providing the requested "deliverables" and hoping that clients can make their own way from there. Instead, our activities are all focused on assisting our clients to gain the skills, knowledge and techniques required to make projects successful in the long term.

Our experience of working in this way then lead to the establishment of our mentoring programme. This embodies all the principles of "beyond the idea", whereby we work closely with our clients in a supporting role to tackle the issues that are hard to address in consulting (such as organisational change and leadership).

As for the "design" in our title, this highlights that our focus is much wider than just technology (or even usability). It's about envisioning and then designing solutions that are both practical and innovative.

James Robertson
Managing Director
22 February 2005

For questions or comments please contact the Webmaster. Last updated 21 February 2005. © Copyright 2005, Step Two Designs Pty Ltd, ABN 99 081 019 623. All rights reserved.
Intranet Peers and Intranet Roadmap are trademarks of Step Two Designs.