[James Robertson]
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James Robertson

Managing Director
Step Two Designs Pty Ltd

Overview

 
"How many Australians does it take to educate an entire subcontinent about key KM, Intranet, usability, and CMS issues? Well, just one, actually. James Robertson, consultant and prolific blogger, participates in a slew of information-intensive projects. Then he writes about them, and the world learns..."

"Twenty leaders to see in 2003", CMS Watch

  

James Robertson is the founder and Managing Director of Step Two Designs, a vendor-neutral consultancy located in Australia.

James is recognised as one of the world-wide thought leaders on the topics of web content management and intranet strategy. He has worked with many organisations in both the public and private sectors, including Fortune 500 companies and Federal Government agencies. In particular, he has helped many organisations to select a suitable content management system (CMS), or to develop an effective approach to the design and management of their intranets. James has also mentored a number of intranet teams, providing insight into organisational change issues and leadership approaches.

James has been a keynote presenter at conferences throughout Australia, as well as in New Zealand, Malaysia, Singapore and the UK. He regularly runs one and two-day practical workshops on intranet and content management topics, both within Australia and internationally.

James is the author of the Content Management Requirements Toolkit, the Staff Directories report, and An Introduction to XML for Knowledge Managers. He also led the development of the Intranet Roadmap, the only publicly-released methodology that covers all aspects of intranet development (or redevelopment).

James' primary focus is on the strategic aspects of information management and on the organisational change required to deliver effective business outcomes. He also has a deep understanding of usability, information architecture and user-centred design. He is a nationally-certified trainer (Certificate IV in Assessment and Workplace Training).

James is a member of the Board of Advisors for the University of Washington iSchool CMS Evaluation Lab, alongside other industry leaders such as JoAnn Hackos, Lou Rosenfeld and Gerry McGovern. He has also been listed by CMS Watch as one of '20 leaders to see in 2003', as well as being a founding member of the CM Professionals association.

Links

    Column Two
    Updated regularly, Column Two is James' blog on intranets, content management, usability, IA and more.

    Photos on Flickr
    In his spare hours, James has a growing reputation as a photographic artist, and you can find all his photos on Flickr.

      Articles and publications

      • "Best bets: make searching a sure thing"
        (InfoRMAA Quarterly, February 2006)

      • "The Intranet as a News Channel"
        (CW Bulletin, September 2005)

      • "Talking to each other"
        (Conspectus, June 2005)

      • "An Overview of Powerful Staff Directories"
        (Intranets, July/August 2005)

      • "Successfully deploying ECM", included in "Enterprise Content Management: An Introduction"
        (Edited by S Jaya Krishna, ICFAI University Press, June 2005)

      • "Bridging the Gap"
        (Global Knowledge Review, June 2005)

      • "Web content management in Australia"
        (On Demand, March 2005)

      • Staff Directories
        Designing and implementing an effective online staff directory
        (Step Two Designs 2005)

      • "Implementing KM step-by-step"
        (Global Knowledge Review, January 2005)

      • Buy Local...Australians Do
        (CMS Watch, October 2004)

      • "Best Practices for Selecting a CMS"
        (The Rockley Report, September 2004)
      		  

      • "Juggling intranet activities"
        (Intranets, September/October 2004)

      • "Discovering the importance of leadership and coaching"
        (Global Knowledge Review, September 2004)

      • Content Management Requirements Toolkit
        (Step Two Designs, 2004)

      • "Australian content management systems gain traction"
        (Information Age, April/May 2004)

      • "Escaping the redesign cycle: Usability v Usefulness"
        (Intranets, March/April 2004)

      • Better Practice Checklists
        (AGIMO, released May 2004)

      • Review of Content Management for the NSW Government
        (NSW Office for Information & Communications Technology, 2003)

      • An Introduction to XML for Knowledge Managers
        (Business Excellence Australia, 2002)

      • "Ringing in the business"
        (CMA Management Magazine, September 2002, pgs 42-43)

      • "Stepping through content management"
        (Image & Data Manager, July/August 2002)

      Speaking Roles

      James is a confident and passionate speaker, able to tailor his presentations to target audience needs. He has spoken at the following conferences and forums:

      Stimmt Intranet Innovation Days 2008
      13-14 March 2008
      Rigi, Switzerland
      Keynote presentation on "Delivering innovate intranets"

      Intranet masterclass
      7 March 2008
      London, UK
      One day masterclass on intranet strategy and management

      IntraTeam Event 2008
      5-6 March 2008
      Copenhagen, Denmark
      Keynote presentation on "Understanding staff needs and how to meet them"

      Where Collaboration Tools Fit In
      10 October 2007
      Sydney, Australia

      Where Collaboration Tools Fit In
      25 September 2007
      Melbourne, Australia

      Where Collaboration Tools Fit In
      12 September 2007
      Brisbane, Australia

      Open Publish 2007
      1-3 August 2007
      Sydney, Australia
      Conference co-chair, and presenter of pre-conference "6x2 methodology for intranets" workshop

      		  

      Where Collaboration Tools Fit In
      3 July 2007
      Canberra, Australia

      Intranet Planning Day
      22 June 2007
      Brisbane, Australia

      Managing and Growing Your Intranet
      10 & 11 May 2007
      Wellington, New Zealand
      2-day workshop covering intranet strategy, planning and design, including the new 6x2 methodology.

      See the full list of James' speaking roles.

      Qualifications

      • Certificate IV in Assessment and Workplace Training
      • Bachelor of Science (Applied Mathematics Honours)

      Memberships

      James is a member of the Advisory Board for the University of Washington iSchool CMS Evaluation Lab. He is also a committee member of the NSW Knowledge Management Forum.

      James is also a member of the following professional associations:

      • Australian Computer Society (ACS)
      • Australian Institute of Training and Development
      • Institute for Information Management Ltd (Australia)
      • The Information Architecture Institute (IAI)
      • International Association of Business Communicators
      • Usability Professionals' Association (UPA)
      • Australian Interactive Media Industry Association (AIMIA)
For questions or comments please contact the Webmaster. Last updated 16 March 2008. © Copyright 2008, Step Two Designs Pty Ltd, ABN 99 081 019 623. All rights reserved.
Intranet Peers and Intranet Roadmap are trademarks of Step Two Designs.